S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
Level up your understanding of experience design with this enlightening episode.
Brands are more than just logos and fonts.
They are experiences from which consumers formulate meaning.
In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.
We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.
