The truth behind the racist message in skin “whitening” creams
The multibillion-dollar skin whitening cream industry has until recently bombarded people with images of white skin being more desirable. As the Black Lives Matter movement gained traction in calling out racism around the world, it also pressured top brands to rethink their products. Some experts are worried nothing has really changed. Amina Mire, author of the book “Wellness in Whiteness: Biomedicalization and promotion of Whiteness and Youth Among Women” and an associate professor at Carleton University talks to This Matters about what we need to know about “rebranded” skin whitening creams.
