UK-LA-NASH: Get to know Olly Sheppard
Olly Sheppard is the VP of Publishing and A&R for APG. Before his role at APG, Sheppard was a member of Warner Music Group, handling sync for the TV & film department of Warner Music UK. Olly sits down with Tim to discuss APG’s role in the music industry. The VP also shares invaluable information for songwriters looking for their big break.
00:27-Olly shares how he got started in the industry and how it led to his role in APG
02:43-Olly breaks down APG’s role within the music industry
04:23-As the VP of Publishing and A&R, are you involved in artist and writer development?
05:24- What makes you want to sign somebody?
6:20- When you say a writer “works hard,” what do you mean?7:32- Do you have to be in LA to be a successful pop songwriter?
11:00- What’s some of the best advice you can give to a new writer?
