011: Personalized Plug N’ Play: How David Mordzynski Uses LinkedIn Profiles For Tailored Prospecting
In this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome David Mordzynski, Enterprise Marketing Strategist at Demandbase, an account-based marketing platform helping companies better allocate their digital marketing spend.
David is an up-and-coming sales professional in New York, quickly making a name for himself by developing a scalable-yet-personalized email prospecting method based on info gleaned from a prospect’s LinkedIn profile.
In this episode, Collin, Aaron and David talk about David’s early experience selling in a “shark tank” environment, the best spots on LinkedIn to mine for personal details, and David’s weekly prospecting schedule. Highlights include: quality vs. quantity of emails (5:00), David’s LinkedIn prospecting method (8:16) and the days / times David sends his emails (24:49).