A boy and his dad investigate the curious case of the missing hockey cards

Christopher Lau and his 10-year-old son join Raju Mudhar to discuss their father-son investigation into why the odds of getting prized Tim Hortons NHL cards did not appear to be in their favour. After getting ankle deep into the card collecting world, there appeared to be possible answers to why prized cards seemed to be missing, fuelled by high resale values and collectors who weigh the risks, and the cards.

After being reached for comment, Tim Hortons provided “This Matters” the following response:

“In response to feedback we received from our guests during past years of this program, we proactively updated security measures in place for our hockey card program, and developed clear training materials for restaurant owners and team members to ensure everyone can have equal odds of receiving any one of the cards in our Tim Hortons NHL Trading Card sets. Restaurant owners work hard to ensure these rules and security measures are being followed and to date in 2020, we have not directly received a complaint about this issue from any of our more than 4,000 locations across Canada. However, if any guests are concerned about sales of hockey cards at a restaurant, we ask them to visit https://www.timhortons.ca/contact-us and share details about their experience so we can investigate further.

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