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On today's episode of "In Depth" Zac a Jesse discuss the recent the Osborne Effect and how it applies to the current Auto Industry. #Tesla #ElonMusk #model3 Want to buy Zac and Jesse's shirts and help support the show? Visit https://nowyouknow.ecowear.us/  to get your merch!   Electric Performance YouTube Channel: https://www.youtube.com/channel/UCM0ZuBiBwTMFjz4NBhF88rw Electric Performance Sponsors Google Form: https://forms.gle/HTYhpb1qQxCtwjzE9 Get your name on the Model 3 that will climb Pike's Peak! https://www.electricperformance.tv Cybertruck Owners Club: https://www.cybertruckownersclub.com/?utm_source=Now%20You%20Knowautm_medium=Linkautm_campaign=NYK Cybertruck Owners Club Reservations Spreadsheet: https://www.cybertruckownersclub.com/forum/threads/how-to-tell-your-place-in-line-based-on-cybertruck-preorder-reservation-number.251/ Use our Tesla Referral Code! https://www.tesla.com/referral/dave7196  Use promo code “NowYouKnow” to get your free trial of A Better Route Planner Premium: https://abetterrouteplanner.com/premium/ https://apps.apple.com/us/app/a-better-routeplanner-abrp/id1490860521 https://play.google.com/store/apps/details?id=com.iternio.abrpapp    MasterClass Affiliate Link: https://www.shareasale.com/r.cfm?b=797461au=2182287am=62509   Check out our Now You Know Clips channel here! https://www.youtube.com/channel/UCacwzDEdpVEO2UjIO00CpqQ   Want more Tesla videos? Check out our friends' channels here: Like Tesla - http://www.youtube.com/LikeTesla Hyperchange TV - https://www.youtube.com/hyperchangetv   Sean Mitchell - https://www.youtube.com/user/seanmmitchell Teslanomics - https://www.youtube.com/channel/UCbEbf0-PoSuHD0TgMbxomDg   https://www.patreon.com/nowyouknow     Our Amazon Affiliate Link: https://amzn.to/2JFZjaE International Amazon Affiliate Link: http://geni.us/NowYouKnowAMZN   Links: https://www.statista.com/statistics/261535/ford-motors-advertising-spending-in-the-us/  https://www.motorbiscuit.com/gm-spends-an-embarrassing-amount-of-money-on-advertising/