# 33 - Ali Sohail Jaura
Ali Sohail Jaura is a film maker who has recently come to prominence because of his work with the Polly juice company's advertisement campaign, dubbed 'Polly Sindh anthem.' We speak about the plight of film makers in a saturated market, about the merit in being on the offensive as far as your creative pursuits are concerned and about the push towards more thought provoking content creation in Pakistan.