91: Feeling Superhuman with Rahul Vohra

Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman. Today’s Topics Include: Reason for Superhuman still being invite-only is not to increase user demand Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders Startup Details: Deliberately think through and consider everything deeply from scratch Don’t turn down money when bootstrapping to find perfect product market/customer fit Knack for knowing what people want, before they know they want something; and helping people realize they want something Without active or spending money on marketing, Superhuman’s waitlist keeps growing Superhuman’s Values: Create delight, be intentional, and remarkable quality Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts Superhuman’s pricing is low, but generates high value; big fan of round numbers Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment Generate roadmap and find balance to maintain lead over market and continue to grow Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to Links and resources: Superhuman (https://superhuman.com/) Rahul Vohra on LinkedIn (https://www.linkedin.com/in/rahulvohra) Rahul Vohra on Twitter (https://twitter.com/rahulvohra) Rahul Vohra’s Email (mailto:rahul@superhuman.com) Superhuman Product-Market Fit Survey (https://www.slideshare.net/marklittlewood/rahul-vohra-founderceo-superhuman-the-productmarket-fit-engine-122102118) Rahul Vohra on This Week in Startups with Jason McCabe Calacanis (https://www.facebook.com/jasoncalacanis/videos/2299819313590909/) Rapportive (http://www.rapportive.com/) TechCrunch (https://techcrunch.com/) Product Hunt (https://www.producthunt.com/) Hacker News (https://news.ycombinator.com/) Google Docs (https://www.google.com/docs/about/) GitHub (https://github.com/) Startup = Growth - Paul Graham (http://www.paulgraham.com/growth.html) Art of Product on Twitter (https://twitter.com/artofproductpod) Derrick Reimer (http://www.derrickreimer.com) Website Derrick Reimer on Twitter (https://twitter.com/derrickreimer) Ben Orenstein (http://www.benorenstein.com/) Website Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en) Level (https://level.app/) Level Retrospective (https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html) Level Manifesto (https://level.app/manifesto) Tuple (https://tuple.app/)

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