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Welcome to the Art of Product podcast. This is episode 1, and just the beginning of the journey. This is a show with Ben Orenstein formerly from thoughtbot and Drip co-founder Derrick Reimer. Ben recently quit his job at thoughtbot, and is now focusing on what he is going to do next. Stay tuned. This is going to be a fun journey. Ben and Derrick talk about venturing out on one’s own and starting a new business. Ben has found a new co-working space in Boston. He is even trying a shared desk for interaction with people and to avoid the work-at-home isolation. Keeping focused and staying on task are important issues. Hopefully Omnifocus will help with that. Derrick is excited about the future and growth of Drip. Today’s topics include: How to stay focused when setting up a new business and do more than just the fun things. The importance of having built-in structure when working on your own business. How work can creep into your entire life without the luxury of a set schedule. Putting travel off while getting established. Going from income rate to a burn rate. Having a financial buffer to provide flexibility with establishing a new business. Brennan Dunn just spoke at Leadpages, he also happened to be Drip user number 5 and he pushed the product with his innovator feedback. Derrick enjoyed talking with a power user like Brennan. How Drip is scaling and hiring with the backend and the core product or feature team. Links and resources: CIC Boston Omnifocus Drip Leadpages Thoughtbot Brennan Dunn