Lacrosse’s Upstart League Looks Ahead Toward Year Two
Premier Lacrosse League co-founder (and player) Paul Rabil joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including a breakdown of the inaugural season of his league. PLL launched in 2019 as a player-centric league, with an eye toward using new technology and a tour-based model to redefine professional lacrosse. Rabil discusses the five ways the PLL makes money, and its strategies around social media and merchandise. Rabil also mentions what the future holds for PLL and its path toward profitability.
