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Murdoch vs. The Mouse: Sports TV Giants Lay Out Gambling Plans Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including ESPN's new partnership with casino giant Caesars Entertainment. The Walt Disney Co. unit will build a studio at a Caesars location in Las Vegas and beef up it's gambling related content. ESPN's plans differ from that of Murdoch Family-owned Fox Corp., which last week bought an equity stake in a gambling operator and is launching its own gambling platform this fall. Also discussed is the NBA's draft lottery, which saw the New Orleans Pelicans land the right to draft Zion Williamson No. 1 overall, and a new NCAA working group that will explore whether college players should be allowed to market themselves while in school.