She's the Future of Sports Media as Barstool Booms
Erika Nardini, chief executive officer of Barstool Sports, discusses a host of topics related to the company that’s controlled by the Chernin Group. She talks about what the investment from Peter Chernin means for the company and how Barstool intends to grow. Barstool content is aimed at a core fan base of 18- to 24-year-old male fans who go by the moniker “stoolies.” She also talks about the company’s reach into a more diverse audi ence and other revenue streams like pay-per-view boxing, clothing and a subscription service. Nardini, Barstool’s first CEO, is a former chief marketing officer at AOL. She also previously worked as president and chief revenue officer at influences-platform Bkstg.
