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There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– SQPD
• 2:32 Where to find Search Query Performance Dashboard
• 3:22 What is a Search Query?
• 7:24 Time-frames within Search Query Performance Dashboard
• 10:16 Why this report is amazing
• 14:14 How Amazon defines rank & Search Query Volume
• 21:30 How Amazon defines impressions in Search Query Dashboard
• 26:15 How Amazon defines clicks in Search Query Dashboard
• 31:03 About Cart Adds in Search Query Dashboard
• 32:30 Search Funnel for Purchases in Search Query Dashboard
• 34:55 Rapid fire insights
• 47:20 Actionable steps

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Resources & Links

• Where to find Elizabeth Greene, Junglr
• How to Forecast Your Amazon PPC Approach
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno