3. A Star is Born
Elizabeth becomes a celebrity as Theranos breaks out of stealth mode and onto the main stage. The media can't get enough, and neither can many investors as Theranos Wellness Centers start popping up at Walgreens. To take advantage of the moment, Elizabeth spends millions on advertising, recruiting the same agency as Apple and even an Oscar-winning director. But real patients are now getting Theranos tests, and for some the results are shocking.
