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In this episode of "Hack to the Future," host Kyle Roof sits down with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. Jeff shares the fascinating journey of MarketMuse, detailing how the company evolved from its original name, Informite, to becoming a leader in AI-driven content intelligence. Jeff discusses the challenges they faced in the early days, the innovative solutions they developed, and the importance of quality content and content strategy. He provides insights into how MarketMuse helps businesses create and optimize content, personalize difficulty metrics, and improve internal linking strategies. Jeff also touches on the impact of AI in the content world, the necessity of humanizing content at scale, and the role of subject matter experts. Additionally, Jeff gives us a glimpse into his passion for brewing with his brewery, Silver Bluff Brewing, and shares some personal anecdotes. Tune in to learn more about content strategy, AI, and the future of digital marketing from a true industry expert.