GOAL! Enrollment Marketing that Works
How can schools align marketing and communications with enrollment goals and develop a strategy that translates brand into enrollment value? With so many school options available to families, it’s essential that marketing is aware of - and focused on - these tasks. Peter and Hans find out how Scott Allenby, director of marketing and strategic initiatives for Proctor Academy, creates and refines the school’s enrollment marketing strategy to hit yearly enrollment goals and build Proctor’s brand.
