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Ever wondered how the humble beginnings of a small sweet shop could lead to the creation of an empire in the Indian snack industry? Haldiram's story isn't just about sweets and snacks; it's a masterclass in marketing and adapting to consumer needs. In this episode, your host Malay Damani, unwraps the fascinating tale of this iconic brand, from its roots in 1937 to a present-day giant with a turnover exceeding 12,000 crore rupees.He dissects Haldiram's strategic moves, focusing on their relentless pursuit of quality and authenticity, which spearheaded their rise to the top.Dive in to know: The 4 massive challenges faced by Haldiram as a brand6 marketing strategies that helped it conquer the snacks industryHow to allure digital savviness along with commanding retail presenceOutcomes of balancing customer satisfaction and product innovationIf you too are looking to build an iconic brand, tune in for a flavor-packed narrative that celebrates Haldiram and teaches you the recipe for winning the hearts and souls of your consumers. Buy Malay’s book - Business Champ on AmazonMalay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with MalayConnect with Malay at:Website - www.malaydamania.comLinkedin - https://www.linkedin.com/in/malay-damania-23285717Instagram - https://www.instagram.com/malaydamania/