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Men are less likely to buy eco-friendly products. They’re hesitant to carry reusable bags + drive hybrid cars, too.  That’s because environmentalism is for women + crossing gender boundaries makes men uncomfortable. Sustainability has long been associated with femininity. On today’s episode we examine why this stereotype exists; we offer research-based methods to engage reluctant men in the eco-friendly movement, too. My guest today is Dr. James Wilkie. He’s a consumer psychologist, professor + researcher who examines how social norms... Read More Read More The post 029: Is Sustainability Unmanly? appeared first on Sustainable Minimalists. Our Sponsors:* Thank you to Equilibria! Use code SUSTAINABLE for 15% off sitewide: http://www.myeq.com* Thank you to LifeStraw! https://lifestraw.com/* Thank you to My Life In A Book! Use code SUSTAINABLE at checkout for 10% off. https://www.mylifeinabook.comSupport this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy