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In this episode of GovLove, we talk with Cam Marston, an expert on the impact of generational change and its impact on the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Recently, Cam shook things up at the League of California Cities Conference during his presentation on generational differences. Several ELGL members took notice and engaged in a lively Twitter discussion focused around some of Cam’s research and comments.