Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes)
Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates. In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration. Resources Grassroots vs. Grasstops Advocacy How to Be an Awesome Grassroots Organizer Grassroots Strategies: Relationships Matter Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: marketing@thecampaignworkshop.com Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego
