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Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit into your organization’s planning and partnerships. Molly shares with us how she leveraged one of the largest advocacy networks in the country and talks about her brief stint in the rock and roll business. Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop:  Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: marketing@thecampaignworkshop.com Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego