Tools Edition #7: Making Donating Easy with ActBlue (feat. Alexis Chininis)
Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020 Democratic Presidential Candidate and is on track to raise over $3 billion for Democrats by the end of the 2020 cycle. Alexis talks about how ActBlue makes it easy for donors to donate and how small-dollar donors have continued to stay active even in the midst of the COVID-19-induced economic downturn. Listen in to this episode to learn how your campaign can have a slice of that $3 billion pie. Resources ActBlue 100+ Best Political Campaign Tools Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop: Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: marketing@thecampaignworkshop.com Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego