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John Walsh is one of the most innovative digital marketers in the nonprofit sector today. He currently leads email marketing at one of the world's largest Evangelical ministry organizations.  In this episode, you'll hear John and I discuss all things email marketing and fundraising, including: Designing and executing an effective email testing strategy How to determine whether a variable is worth testing or not The impact of change management and innovation on digital marketing and fundraising efforts How his organization has created new and unique donor experiences during COVID, and the result of those efforts. If you're interested in digital marketing and fundraising, you'll want to pay attention to this episode! A Special Offer From Our Episode Sponsor, Velocity Strategy Solutions: You have people working in ways they’ve never worked, with people they don’t know, and for managers and leaders they’ve never met around projects they may not understand. The reality is the only thing your competitor doesn’t have is your team. But if you don’t utilize them well and position them for success, you’ll send them looking for better opportunities elsewhere. It’s time to optimize your talent. You can use the code RAINMAKER to get your FREE personalized talent assessment from Velocity Strategy Solutions today!  If you want to lead your organization more effectively and help your team avoid costly mistakes that drain your organization of time, talent, and revenue, check out my Amazon #1 best-seller, 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them.