What’s Wrong with University Major Gift Fundraising?
If you think universities have it all figured out with major gift fundraising, you’d be very wrong. In fact, at most of the higher education institutions where Veritus has conducted data assessments, they’re performing terribly. Universities have resources. They have dozens (if not hundreds) of major gift officers, researchers, and stewardship officers. And yet what we find is that they don’t have real relationships with donors and alumni. Some of them are still raising millions if not billions of dollars… yet they could be doing so much better! In this episode, Richard and Jeff talk about their experiences with university major gift programs, tell stories about their MGOs, what their challenges are, and ultimately what can be done to turn those programs around.
