It's Good to Have Older Donors
Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors? Don’t be. In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone so enamored with younger donors? This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding younger donors.
