lystn

How can I stand out as a health coach among a sea of acai bowls, clean eating challenges & protein shake selfies?

Nail Your Niche. Refine Your Hook. Find Your Tribe.

In this episode I give you the steps to STAND OUT in the online space:

• Why speaking to everyone speaks to no one
• Get out of having a brand identity crisis 
• Identifying the interests of your ideal client avatar (beyond her favorite color!)
• Mastering the sign outside your door: "I help x with y so they can z"
• Crafting sales copy that speaks directly to your ideal client's pain points 
• Client examples of nailed down hooks
• Create a cohesive brand + brand message

http://www.heyjencasey.com/group