050 Salons Are Full of Young People; As An Owner, You Need To Understand What Makes Them Tick
I often have salon owners venting their opinions about young employees, their work ethic, their loyalty, their level of commitment, etc.
As an industry that is very youth-focused as far as employees go, salon owners (who are typically older) must understand the needs and motivations of young Millennials and Gen Z employees.
Now for those of you who are not sure what the difference is between Millennials and Gen Z; according to a quick search on google, Millennials were born between 1981-1996, so they are in the 24-39 age bracket at this point.
Whereas Generation Z as those born between 1997 - 2012, so currently between 8-23 years of age.
So in today's podcast, I am interviewing two young hairdressers, Scarlett Denzel, a 20-year-old from Sydney, Australia, and Ariel Harris, a 29-year-old from San Diego, CA and we talk about…
- What makes them tick.
- What are the most important things they look for in a career?
- How they learn best.
- How they use social media.
- And where they see the future.
In This Episode:
[02:02] Welcome to the show, Scarlett!
[02:32] Scarlett shares a little about herself.
[03:20] Scarlett speaks about her journey to being a hairdresser.
[04:21] What is the perception of a hairdressing career today?
[05:16] Scarlett discusses why she left one salon to move to another.
[07:48] She didn't see growth or opportunity for growth in the salon she left.
[09:37] Scarlett believes that young hairdressers are looking for education in salons.
[11:47] Scarlett shares what she is striving for in her career.
[12:25] If you were a salon owner, how would you motivate your team?
[13:43] She speaks about where she goes to get an education, be it social media or in-person classes.
[14:45] Scarlett shares how she uses social media to build her clientele.
[16:37] Scarlett gets most of her clients through Instagram.
[18:34] On your Instagram page, are these clients you worked on or models?
[21:01] Scarlett discusses why she doesn't use Facebook to connect with her clients.
[22:19] Scarlett speaks about the top 3 things a salon owner needs to do to keep a young team inspired.
[23:35] Where do you see yourself in five years?
[24:15] Scarlett shares what it would take to leave the salon she is currently at.
[26:00] Scarlett believes that the studio model or chair rental model isn't for her.
[28:23] Scarlett says that the world is changing and people are changing, it's not a generational thing.
[30:02] Is three years of apprenticeship too much?
[31:45] Scarlett, thank you for being on the show!
[32:08] Welcome to the show, Ariel!
[32:38] Ariel shares a little about herself.
[33:08] What did you do before you became a hairdresser?
[36:05] Ariel believes that people want to work with and for environmentally responsible companies.
[37:23] What are you looking for in a hairdressing career?
[39:40] Ariel says that it is very important for the salon to supply education.
[41:12] She speaks about what would make her leave the salon she is at now.
[42:49] Ariel shares that 90% of what she learns is on social media.
[45:22] Ariel discusses how important awards are to hairdressers today.
[46:28] What motivates you as a young hairdresser?
[47:26] Ariel speaks about the three things salon owners need to do to keep their teams from leaving.
[48:36] How do you use social media in your professional career?
[52:04] Ariels believes that Instagram is easier than Facebook to build clientele.
[53:53] Where do you see yourself in five years' time?
[55:52] Listen as Ariel shares, where she believes that salons will be in the future.
[59:48] Ariel, thank you for being on the show!
Links and Resources
Find Scarlett
@scarlettrose.salonkiin
Find Ariel
@ariels.hair
