Podcast Movement Reflections with Matt Lovell
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Today Dave talks about his insight from Podcast Movement and we are joined by Matt from www.mindingthegap.net who just published his first podcast (CONGRATS!). Dave met Matt at podcast movement and Matt said he was going to be in Cleveland and Dave said to look him up - and he did.
Insights from Advertising Session[2:00]
It doens't matter what you are talking about as long as you have 10,000 downloads (they may think about you if you have 5,000 per episode).
10 to $15 per one thousand downloads (better known as CPM)
They are looking for female related podcasts to run advertisements
Make sure you are checking the email that you have setup to receive email inquiries. Todd Cochran from Blubrry.com is saying "We have potential sponsors" and Todd is not getting any response. Meanwhile people are always asking about how to get a sponsor (Hello????).
Dave have a CPM of over $50 wh
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key!
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