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With more hotel booking options becoming available to travelers, hotel brands must consider their distribution approach and direct booking strategies. This Analyst Session discusses hotel distribution, with a particular focus on direct booking. As a supplement to our Skift Research Report of the same name, we discuss results from our Hotel Direct Booking Survey, which collected responses from 370 hotels around the world. Hotel distribution strategies are discussed, along with specific case studies of hotel companies. What You'll Learn From This Podcast Comparison of direct and non-direct channels Overview of commission rates and costs Case studies of hotel company distribution and direct-booking campaigns Get more travel insights with Skift Research. Subscription information at research.skift.com