500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
Outcome-Driven Innovation – for Product Managers Watch on YouTube https://www.youtube.com/watch?v=rw2aAFg2kyo TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideas The […]
