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Welcome back to another episode!  Are you aware of the power of the female consumer? In this session with talk with Katie Mares about this very topic.  In a world where the "Experience" seems to be something, everybody is focused on, tailoring your dealership to appeal to both female costumers and employees alike can help you create a differentiator by understanding the female perspective!   Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!  Here is how you can reach Katie:  LinkedIn: linkedin.com/in/katie-mares-ctdp-mcatd-cpsa  Email: katie@katiemares.com   YouTube: https://www.youtube.com/channel/UCONehkugIb8W0pVxGYmvhIQ  Website: Blog: https://katiemares.com/blog/  Training: https://katiemares.com/training/  Also, don’t forget to check us out at our website and on the following  platforms:  Website: www.dealertalk.biz  https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/  YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  Twitter: https://twitter.com/TalkDealer  Thank you for tuning in and as usual, we will TALK later!