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At some point, virtually every designer considers starting their own firm. No matter how

much experience and training you have, however, the prospect is scary. Are you cut out for

it? Can you build a winning team? Will the clients come? Three designers who have

successfully made the transition—Summer Thornton, Leyden Lewis, and Zoë

Feldman—share their hard-won wisdom, reveal their early blunders, the naive

assumptions they made and the lessons they learned, and tell why sometimes you just need

to fake it till you make it.

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