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Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.

Natalie also shares why Rising Tide Society was built, how quickly it grew and how Natalie even became interested in the nerdy stuff. We’re super excited for you to see an entirely new part of Natalie and take these strategies that she shares to tweak some pieces in your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Key Topics:

• How to use neuroscience to align your brand with your customer

• How Natalie uses neuroscience to grow RTS and communicate with her team

• The initial conversation that started RTS back in the day

• Why you should have a “what if” attitude about your business

• Why Natalie fails every single day

• How competition pushes innovation and drives us forward

• How helping others (without a reason) comes back to you time and again
• Coming back when something goes terribly wrong