Is it Time for a Brand Refresh?
On this Cause+Effect episode, Nils Smith and Dan Sumpter join Trent in a discussion on rebranding your company. They review what a brand refresh is and how to figure out when it is time for your organization to consider implementing one. Whether you're a startup or an established organization, understanding the dynamics of a brand refresh can be crucial for staying relevant and competitive.
They also highlight how Dunham+Company helps organizations through the rebranding process and bring you behind the scenes as they unpack the work they are doing on a updating the brand of their own organization. If you’ve thought about rebranding your company, or if you even should, this episode will help you unpack what a brand refresh is and why you should or shouldn’t move forward with a rebrand.
