The Untold Battle of India's Music Streaming Giants - Case Study Central
In this episode of Milecast, part of the "Case Study Central " a new series, we uncover the fascinating story of Gaana, once India's favorite music streaming platform. Once a pioneer in the digital music scene, Gaana experienced an unexpected downfall, highlighting the fierce competition in India's streaming landscape. We dive deep into how global giants like Spotify and local players like JioSaavn reshaped the industry, each using unique strategies to attract millions of users. Discover valuable lessons in adaptability, innovation, and survival in this captivating case study. This episode is hosted by N. Haripriya, a 3rd-year B.E. student in Electronics and Communication Engineering (ECE) at Coimbatore Institute of Technology.
