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Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately. It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components: 1. ACK – Acknowledge Your Audience 2. ETW – Enter Their World 3. ENR – Enroll Your Audience 4. WIIFT – What’s In It For Them? 5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation   “When you’re vulnerable, people fall in love with you.” – Jon Berghoff CLICK TO TWEET   TRANSCRIPTS Download the Transcript for Episode #112 (PDF) JOIN THE CONVERSATION ggIf you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^) COMMENT QUESTION: What is your big takeaway?. Write it in the comments below. SUBMIT A QUESTION Do you have a question you would like answered on a future podcast? Click the button below. EPISODE RESOURCES Jon Berghoff Ronda Rousey Discusses Her UFC Upset BYEBonline course The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) Bulk orders of The Miracle Morning   MiracleMorning.com   The Miracle Morning Community   Your Podcast Guru