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Michael Walker is a keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking." What they did was sold 24,000 CDs at around $10 in just a few months to fans standing in line for concerts. Not their concerts. This is the DIY method of DIY'ers. Obviously this tactic doesn't really work anymore, so we talk about the evolution and what that turned into, what his ideas are now, and how you can turn those tour hacking ideas into something that works today. We went deep into marketing concepts, tactics, and human psychology. 4:15 - Selling CDs to people in line at other bands' shows and making more than $100k 13:12 - Going on tour with All Time Low 18:12 - Selling merchandise and building fans through social media 33:24 - Making money and just to make money + the super fan concept 39:10 - What has Michael learned by working with this grassroots band over the past few years?  47:55 - Facebook Messenger and paid traffic and goals 56:40 - Building effective funnels 1:07:45 - What it means to Michael Walker to make it in the new music business Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with Michael Walker: Website: https://www.modern-musician.com/ Facebook: https://www.facebook.com/themodernmusician/ Twitter: https://twitter.com/mjwalker0 Instagram: https://www.instagram.com/michaelmodernmusician/   See acast.com/privacy for privacy and opt-out information.