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In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year.  In this episode we discuss…  Creating compelling content that drives different audiences to live experience.  Crafting unique live experiences that go above and beyond customers' expectations, and in turn, leads to organic word of mouth marketing and recurring revenue.  What marketing channels he has successfully used in the past to drive sales and what emerging channels are on his radar now.  The value of identifying and marketing towards high priority show opportunities.  As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!  See acast.com/privacy for privacy and opt-out information.