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In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts a Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more. In this episode we discuss… When should artists entertain the idea of bringing on a publicist How Nina goes about creating and pitching narratives for press What are Nina’s standards for what makes a successful press campaign?  How can early-stage artists go about securing press without professional publicists?   As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! See acast.com/privacy for privacy and opt-out information.