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In this episode, we sit down with serial entrepreneur Daniel Snow. Dan is the founder of @Rap, the largest Hip-Hop account on Instagram with 4.6 million followers. Dan has also created and sold multiple e-commerce based businesses under the holding company Social Cadre, and consults for e-commerce clients at his company The Snow Agency.  In this episode we discuss…  How he built up @rap to 4.6M followers and what are the best ways to grow a following on Instagram  What are the do’s and don'ts of shoutout campaigns  What advice he has for artists looking to sell more merchandise  What are certain tactics people can leverage in order to make their ad campaigns more efficient  As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! See acast.com/privacy for privacy and opt-out information.