AaR: The Job and Process
Rohan Kohli, Director AaR at Warner Music Nashville, sits down with Tim to explain the ever-evolving role of AaR and how to prepare talent for a record deal. 1:01- Rohan's background and path to his current position. 3:11- Do you feel your background prepared you for your AaR role? 5:22- How would you define your position with Warner Music Nashville? 7:42- How do you stress test (music) as a real day to day objective? 11:52- The importance of intuition for a hit song. 13:34- How and where do you find artists, and when do you know that it's time to make a deal? 16:32- What would be the best piece of advice for getting ready for a record deal?
