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Chris Ruff from Fueled By Ramen a Elektra Music Group joins us this week to share his incredible story. We talk about his early days living in the UK and discovering music, then taking some serious risks to get to the US and work for several legendary record labels including Sub Pop, Atlantic, and now Fueled By Ramen and Elektra.  A common theme in his life is thinking outside the box and disrupting things the right way. He shares some epic stories of getting super creative on artist marketing campaigns and also talks about the importance of caring about every artist he’s worked with and being passionate about what you do.  Timestamps:  0:00 - Intro 1:40 - Who you are and what you do 2:45 - Early days of getting into music in the UK 12:10 - A crazy moment changing his whole career path 17:00 - Getting an internship at Sub Pop Records and coming to the US 24:00 - Meeting his first mentor Jennifer Ivory 27:00 - Working at Atlantic Records with his second mentor Mark Mitchell 30:00 - Getting crafty with marking campaigns 35:50 - A changing of times in music 41:30 - Doing charity work along side of music 44:15 - Going to work for Fuel By Ramen a Elektra Music Group 53:50 - Supporting women in music 57:30 - Advice to anyone trying to follow a similar path Mentioned On The Show:   James Blunt Anonymous shesaid.so Love Music Hate Racism Girls Behind The Rock Show --- Chris Ruff:  Instagram: @chrismruff Elektra: https://www.elektrarecords.com/ Fueled By Ramen: https://www.fueledbyramen.com/ --- Andrew Cramb: Instagram: @andrew_ftw Twitter: @andrew_ftw