STN EP 3: Family CEOs in family businesses have it easier than professional CEOs.

That’s the common perception, isn’t it? That family run businesses benefit family members with superior incentives and lesser hindrances, and so it’s easier for them. Let me add a key statistic here about why this is an important norm to storm for anyone in business: By one estimate, 90% of all businesses in India are family-run businesses, from the ubiquitous kirana stores to multi-industry conglomerates. Now that I think about it, you recognize so many big names that are family-owned businesses: The Birlas, Tatas, Godrej, Parle, the Biyanis, Premjis, Nadars. This does seem like a fairly universal norm. But there seems to be more to this norm than meets the eye.

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