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Key Resources Mentioned in Today's Episode

• Washington Post: Historic financial decline hits doctors, dentists, and hospitals

Key TakeAways

Consumer Preferences

• Consumers find videos to be more engaging, accessible, and memorable than any other type of content.
• Video as a means of storytelling and advertising is no longer a nice-to-have-option – it’s a necessity.

Video Trends

• The most common use of video today is through social media content/marketing.
• The good news is that your video doesn’t always need a full production crew to be effective.
• Some key factors to consider when making a video is the content and how and where it will be distributed.
• Live video is not new and has been around for a while, but right now, it's more relevant than ever.
• Marketing videos can take many forms during a time like COVID-19, such as:
  • Q&A sessions
  • Behind-the-scenes
  • Patient testimonials
  • Interviews with experts
• There are many different ways to present your videos to ensure your message is reaching the right people:
  • Explainers
  • Presentations
  • Website heroes
  • Tutorials
  • Webinars
  • Customer testimonials
  • Interviews
  • Live streams
  • Live video