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Key Resources Mentioned in Today's Episode

• HealthLeaders article: Teladoc Health Visits Jump 92% in Q1, Revenue Tops $180M

Key Takeaways

Patient Retention Marketing Strategy

• Health systems have focused on high-level brand awareness before COVID-19, and the concept of patient retention is now new territory for hospital marketers.
• Focusing on patient retention will require an understanding of who the customers are, what their needs are, and how to communicate with them.
• There should be an organizational approach to reopening health systems that should focus on:
  • Patient acuity
  • Operational readiness
  • Profitability
• Marketers can help by delivering clear messaging that patients and internal personnel need to hear as it pertains to opening their doors again for elective surgeries.
• Virtual visits and telehealth can be a way of building trust and reassurance with patients as they are waiting for their rescheduled surgeries.