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Key Resources Mentioned in Today's Episode:

• ReviveHealth Consumer Survey Report

Key Takeaways from Today's Episode:

• How has LA differed from other areas in their response to Covid-19?
  • LA was an earlier adopter for the Safer at home executive order and had time to prepare first responders
  • We’ve realized how financially devastating this is and are working on solutions to get back to  without putting ourselves at risk.
• Communication Strategies from UCLA during COVID-19
  • Daily huddles with executive leadership
  • We built a website for external and internal communications as well as provided a chat bot that will soon offer a bilingual feature.
  • We’ve provided a risk assessment on the website
• Team LA
  • We wanted to remind people we can work together without having to physically be together.
  • We’re using mostly social media with a few PSA’s
    • Collective Resolve
  • Behavior enforcement (physical distancing, face masks, Safer at home)
  • Empathy Pillar (Acknowledge that this is hard but we can get through it)
  • Gratitude for staff has received many impressions and has been popular with the community
    • #TeamLA 170,000 impressions

Q&A:

• Question: How do you leverage the community goodwill that we’re gaining as hospitals and health systems in our communities moving forward into the post-COVID era? Financially, we’re going to need help.
• Answer: We should keep reinforcing the importance of health and continue to support hospitals and health systems.

About Daily Briefing Live:

Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.

Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.

To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.