Daily Briefing Live – April 7, 2020
Key Resources Mentioned in Today's Episode:
Key Takeaways from Today's Episode:
- What Have We Learned from Remote Collaboration?
- Health systems that lack CRM and marketing automation tools will start to prioritize getting these martech stack investments in place.
- A silver lining of COVID-19 is that it has provided a window of opportunity to audit processes and will force CRM adoption.
- Adoption of a CRM tool will be even more critical for patient engagement and retention as their waiting time for elective surgeries will increase.
- Health systems that lack CRM and marketing automation tools will start to prioritize getting these martech stack investments in place.
- Elevate the perception of marketing
- In a post-COVID-19 world, healthcare marketers will need to focus on brand marketing as well as promoting service lines. Marketers should also consider providing a POV section with their fiscal year planning that discusses COVID-19 and the lessons learned through this crisis.
- Healthcare organizations do have an opportunity to leverage their philanthropy efforts appropriately.
- What can we learn from other Industries?
- Make sure you’re providing the correct tone and appropriateness when you’re releasing information on COVID-19 and your brand's actionable steps.
- What’s the benefit for the consumer? Provide value adds at no cost to the consumer. Some examples of this were: HBO's free subscription and Amex and Hilton providing free hotel rooms for healthcare workers.
- In a post-COVID-19 world, healthcare marketers will need to focus on brand marketing as well as promoting service lines. Marketers should also consider providing a POV section with their fiscal year planning that discusses COVID-19 and the lessons learned through this crisis.
About Daily Briefing Live:
Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.
Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.
To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.
