Daily Briefing Live – April 1, 2020

Key Resources Mentioned in Today's Episode

Key Takeaways from Today's Episode:

  • Pivoting Physician communications
    • The US surgeon general is keeping pace with the changing science and is saying that we may see citizens advised to wear face masks in public
  • Increasing financial strain on health systems
    • Hospitals typically have 60 to 90 days of cash on hand
    • Boston medical center is predicted to lose $5m a week
    • Many executives forgoing pay for the next month
    • Furloughs and layoffs for hospital workers who don’t have frontline duties
  • Command Centers and accurate communication
    • We see a long and complicated communication journey around COVID-19 that will last weeks and, if not months, on end. Command centers typically are short-term programs that have an end in sight, but this is not like most situations.

About Daily Briefing Live:

Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.

Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.

 

To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST. 

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