Daily Briefing Live – March 31, 2020
Key Resources Mentioned in Today's Episode
- ReviveHealth Consumer Survey Report on COVID-19
- Public Opinions Strategy Report
- Bloomberg Article: Hospitals Tell Doctors They’ll Be Fired If They Speak Out About Lack of Gear
Key Takeaways from Today's Episode:
- When it comes to best practices for internal communications, start with empathy – acknowledge this is scary for people.
- It's essential to communicate in multiple ways. People aren't reading all the emails, so you also have to get to them in person, through video, etc.
- We need to guide nurses and front line staff to understand what they need to do to not take this virus home with them.
- If you don't have digital media monitoring set up to follow conversations, start now. Otherwise, you'll be caught by surprise.
- It's also not just about digital monitoring – talk to your employees. Find out how they are feeling, what they are hearing, and see where you can help.
- Find ways to ensure there are processes in place for two-way communication either through managers, emails, etc.
About Daily Briefing Live:
Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.
Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.
To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.
