Daily Briefing Live – March 26, 2020 | The No Normal Show by BPD

Key Resources Mentioned in Today's Episode

Key Takeaways from Today's Episode:

Communicating internally about increasing flex time and the reduction of physician compensation is becoming a likely possibility, and getting ahead of these rumors is essential for your organization.
In a specific example, email open rates for internal communication with physicians was about 70%, but when they looked at all staff, it was closer to 25% open rate. It's critical to find channels that will ensure the hospital staff sees this content.
Create a place that allows physicians to ask questions to leadership and get answers.
Being ready to respond to attacks from unions quickly will be very necessary. Where possible, back up your messages with facts and data.
Health systems need to be thinking about how their staff and move beyond thank yous. The front line staff inside a health system will have secondary trauma after this pandemic and will need our help during and after this crisis.
Marketing and communication leaders need to put a lot of effort, thought, and resources into creating an ongoing campaign that is all about supporting their front line staff.
If your health system has a magazine that you send out to your community, it's essential to update this content to make it relevant to the COVID-19 crisis. Which this can be a challenge given magazine timeframes, but a 4-page magazine that's relevant to the crisis is way more effective than continuing to push an outdated 16-page magazine that promotes your knee replacement surgery.